Marketing refers to a company's activities and processes to promote, sell, and distribute products or services to the target audience. There are various strategies, tactics, and techniques to create awareness, generate interest, and stimulate customer binding/sales.
In addition, there are various marketing activities, such as market research, pricing strategies, PR, product development, advertising, branding, sales, and customer management. The main goal is to address the target group, understand what they want and convince them to choose products or services. Effective marketing requires in-depth insight into the target group, competition, and market trends. This includes a strong brand identity, convincing messages, suitable communication channels and adjustments to platforms/customer segments. Additionally, marketing extends to online and social media, influencer marketing, content marketing, SEO, email marketing, and more.

Marketing vigorously spreads the message of a product through various channels to arouse interest. Sales transforms this interest into personal interaction, where trust grows and purchases are stimulated. Both work harmoniously together to guide customers from awareness to action in the buying journey.

Marketing specialists often have a higher professional education in marketing, communication, business administration or something similar. In addition, there are master programs, such as content and media strategy, marketing management and digital business. Don't you have a relevant degree? Then creativity, analytical skills and practical experience are just as important.

Some of the common marketing features include:

· Marketing manager: Responsible for developing and executing marketing strategies, managing the team, and monitoring performance.

· Social Media Specialist: Manages and creates content for social media channels to increase brand awareness and build engagement.

· Content Marketer: Creates relevant and interesting content, such as blogs, articles, and videos, to attract and inform target groups.

· SEO specialist: Optimizes website and content for search engines to increase visibility and
to reach traffic.
· Online marketer: Works with online ads, email marketing, search engine marketing, and other digital channels to reach customers.

· Event Coordinator: Plans and hosts events such as trade shows, conferences, and webinars to promote the brand and products.
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· PR specialist: Manages public relations, builds relationships with media, and creates positive press and company attention.

Yes, marketing jobs are suitable for freelancers. Many companies and organizations choose to outsource marketing tasks to freelancers because of the flexibility and skills they offer. As a freelancer, you can offer various marketing services, such as digital marketing, traditional marketing, PR, online advertising, events, and trade shows.